Islam, Brand Image & Intention: Influence of Brand Switching Behaviour of Muslim Consumers on Brand Equity.

AGA., Munazza, S. & Ilhaamie, (2015) Islam, Brand Image & Intention: Influence of Brand Switching Behaviour of Muslim Consumers on Brand Equity. Department of Syariah and Management.

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ISLAM, BRAND IMAGE AND INTENTION INFLUENCE OF BRAND SWITCHING BEHAVIOUR OF MUSLIM CONSUMERS ON BRAND EQUITY.pdf

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Abstract

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Item Type: Other
Uncontrolled Keywords: Islam, Brand Image & Intention: Influence of Brand Switching Behaviour of Muslim Consumers on Brand
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Depositing User: MR. ADNAN YAHYA
Date Deposited: 06 Nov 2015
Last Modified: 06 Nov 2015
URI: http://repository.um.edu.my/id/eprint/104770

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