Lady Gaga Goes Virtual: Social Network Gaming Communities' Response Towards Virtual Branding Effort

B., Mutum, D., Ghazali, E. & Nguyen, (2015) Lady Gaga Goes Virtual: Social Network Gaming Communities' Response Towards Virtual Branding Effort. UNSW Australia Business School.

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Mutum, Ezlika, Nguyen 2015. ANZMAC, pp. 987-993.pdf

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Abstract

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Item Type: Other
Uncontrolled Keywords: Lady Gaga Goes Virtual: Social Network Gaming Communities' Response Towards Virtual Branding Effort
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User: MR. ADNAN YAHYA
Date Deposited: 05 Dec 2015
Last Modified: 05 Dec 2015
URI: http://repository.um.edu.my/id/eprint/106626

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