Coupon Redemption Behaviour: A Malaysian Cross- Segment Investigation

HA, NORBANI BINTI CHE (2014) Coupon Redemption Behaviour: A Malaysian Cross- Segment Investigation. Marketing Intelligence and Planning, 32 (1). 66 - 88.

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Abstract

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Item Type: Article
Uncontrolled Keywords: Coupon Redemption Behaviour: A Malaysian Cross- Segment Investigation
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User: MR. ADNAN YAHYA
Date Deposited: 04 Jun 2014
Last Modified: 04 Jun 2014
URI: http://repository.um.edu.my/id/eprint/38964

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