What drives online brand experience in a non- experiential setting?

HAMZAH, ZALFA LAILI BINTI (2012) What drives online brand experience in a non- experiential setting? ACADEMY OF MARKETING.

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Item Type: Other
Uncontrolled Keywords: What drives online brand experience in a non- experiential setting?
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User: MR. ADNAN YAHYA
Date Deposited: 24 Sep 2014
Last Modified: 24 Sep 2014
URI: http://repository.um.edu.my/id/eprint/39840

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