THE POSITIONING OF MALAYSIAN TOURISM INDUSTRY: CHALLENGES AND OPPORTUNITIES

Md Dali, Melasutra (2001) THE POSITIONING OF MALAYSIAN TOURISM INDUSTRY: CHALLENGES AND OPPORTUNITIES. Journal of Southeast Asian Studies, 6 (1).

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Abstract

In the 20th century, tourism has emerged as one of the largest and fastest growing industries in the global economy. The trend was buoyed by such factors as greater disposable income, more leisure time, early retirement and improvement in infrastructure and changes in consumer spending preferences. For many countries, tourism expenditure has become an important source of business activity: income, employment and foreign exchange. According to WTO estimates, 1.01 billion people will travel by year 2010, an increase of 4.01 percent from 702 million in the year 2000 (WTO, 1995). I11 Malaysia, tourism is one of the country’s largest foreign exchange earners. For instance, in 1996 the tourism industry has generated RM 11.2 billion in tourism receipt and become the second largest contributor of foreign exchange earnings for the country.

Item Type: Article
Uncontrolled Keywords: MALAYSIAN TOURISM INDUSTRY,
Subjects: D History General and Old World > D History (General) > D204 Modern History
Depositing User: MS NOR SUZIEYANA ABDUL MAJID
Date Deposited: 23 Jul 2013 08:17
Last Modified: 23 Jul 2013 08:17
URI: http://repository.um.edu.my/id/eprint/515

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