The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model

BATTOUR, MOHAMED MOHAMED KAMAL MOUSTAFA (2010) The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management, 26 (9). pp. 842-857.

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Item Type: Article
Uncontrolled Keywords: The impact of customer relationship management capability on innovation and performance advantages:
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Depositing User: MR. ADNAN YAHYA
Date Deposited: 28 Apr 2015
Last Modified: 28 Apr 2015
URI: http://repository.um.edu.my/id/eprint/99412

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